A self-paced course with 2026 standards.

People still read email, but not the way you think. Ashley Budd and Dayana Kibilds share tactics based on years of testing and thoughtful research.

Get your team certified in Advanced Email Strategy, Writing, and Metrics with the Mailed It! email course. 

Is email working for you?

Are your emails getting opened, getting clicked, and driving action?

As a leader, you know that consistent, clear communication is critical for making connections, retaining loyal members and protecting your brand.

Give your team the writing and strategy skills they need to make every email count.

We made this course for your team

• Built for professionals in mission-driven communications roles: no tricks, just best-practice email strategy and execution.

• Self-paced modules: staff can go through the content on their own schedule—ideal for teams with different workloads.

• Skills they can apply immediately: writing better messages, building trust through emails, and measuring what matters.

• Team friendly: enroll multiple staff and equip your department with a common framework.

• Results-driven: Designed to improve open-rates, click-throughs, audience engagement, and ultimately your internal and external communication outcomes.

What's in this course

Course modules

Module 1 – Why Email Still Wins
Learn why email remains one of the most effective channels for internal and external communications—what’s changed, what stays constant.

Module 2 – Trust Makes Email Work
Discover the power of authenticity, empathy and clarity in email communications so every message resonates and gets results.

Module 3 – Write Better Emails
Master writing techniques that reflect how people read and act on emails—clearly, quickly and effectively.

Module 4 – Measure What Matters
Understand key metrics (opens, clicks, responses, actions) and what your team should monitor and improve.